Demo 2 of 3

SubPulse

The sub follow-up engine that stops the babysitting.

When you send a bid invitation through I-Square-Foot, SubPulse takes over. It texts, emails, and even calls your subs with personalized scope hooks — the exact thing you're already doing manually, just automated and at 10x the scale.

What this means: Instead of you calling 30 subs saying "Hey, this job has 10,000 sq ft of HVAC," the AI sends each sub a message tailored to their trade, with the specific scope detail that gets them interested.

"This solves Brandon's #1 frustration — 'we babysit grown-ups.' He even said the exact tactic that works: telling subs the scope numbers. AI does it automatically for every sub on every bid."

Brandon's words

"We babysit grown-ups. It's just tough to get the subs lined up to bid all the time."

— Brandon, discovery call

Bid season fire drill, automated.

Live look at sub outreach running in the background — while Brandon prices the job.

OKC Public Library — NE Branch Construction

Live · I-Square-Foot Invite ID #BC-2026-0412

Subcontractor Bid Status 24 Invited LIVE

Invited5

Opened6

Bidding7

Quote In6

AI Outreach Today 47 Touches LIVE

Response Rate

74%

Industry avg 32% — you're 2.3x higher

Avg Time to First Response

3.2hrs

Down from 19.4 hrs pre-AI

Bids On Track to Be Received

18of 24

75% sub coverage on this RFP

Last Sub Bid Received

22 min ago

Tulsa Masonry · $412,800

Response Rate Trend

41% → 52% → 58% → 67% → 74%

This is Brandon's bid season fire drill, automated. Every text and call he'd normally make himself — happening in the background while he focuses on pricing the job.

Personalized scope hooks.

Brandon already does this manually for his best subs. SubPulse does it for every sub, on every bid.

Generic Blast

What most contractors do

"We have a new bid opportunity. Please review the documents on I-Square-Foot and submit your bid by Tuesday."

Same message to every sub. No scope hook. Easy to ignore. Sub doesn't know if there's anything in it for them — so they wait. Then they forget.

SubPulse Personalized

What Brandon already does — automated

To HVAC sub · Mid-State Mechanical "Hey John — OKC Library has 14,000 sq ft of new ductwork, 8 RTUs, and a full DOAS system. Bid Tue."

Cycling through 3 personalized messages

"Brandon already does this manually. SubPulse does it for every sub, on every bid, in seconds."

What changes for Brandon.

Better sub coverage. Sharper total bid. More winnable projects.

Sub response rate

vs 32% industry avg

Office hours saved per month chasing subs

Roughly 1 full work week

More sub bids per project

More trades covered = sharper total bid

Estimated ROI per month

From better sub coverage alone

Better sub coverage means you cover more trades with more bids — which means your total bid is sharper. Brandon doesn't need to win more RFPs to make this pay off — he just needs to win 1 more $10M project every 2 years.

How it works.

Three steps. Then it runs in the background — forever.

Connect I-Square-Foot.

When you send a bid invitation, SubPulse activates automatically. No new platform to learn — it sits behind the workflow Brandon already uses.

AI personalizes the outreach.

Pulls scope details from your drawings, matches to each sub's trade, and writes the exact kind of message Brandon already writes by hand — at scale.

Multi-channel follow-up runs in the background.

SMS, email, and AI voice calls escalate until you get a response — or a confirmed pass. Brandon never has to babysit a sub again.